Privacy Policy

Archaic Motor Company operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Archaic Motor Company is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Our Legal Basis for Processing

We process your personal information under the following legal bases as defined under UK GDPR:

Performance of a contract: We process your name, address, payment and order information to fulfil purchases you make with us, arrange shipping, and manage returns or exchanges.
Legal obligation: We process and retain certain financial and transaction data to comply with tax, accounting and regulatory requirements.
Legitimate interests: We process device, usage and browsing data to improve our Services, prevent fraud, and for direct marketing to existing customers — where we have assessed that our interests are not overridden by your rights. You may object to this processing at any time.
Consent: Where we send marketing communications to new customers, or use non-essential cookies and tracking technologies (such as analytics or advertising pixels), we rely on your consent. You may withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. Cookies are small data files placed on your device that help us operate and improve the Services.

We use the following categories of cookies:

Strictly necessary cookies: Required for the website to function (e.g. shopping cart, checkout). These do not require your consent.
Analytics cookies: We use tools such as Google Analytics to understand how visitors use our site. These are only placed with your consent.
Marketing and advertising cookies: We use tracking pixels (including the Meta/Facebook Pixel) to measure the effectiveness of advertising and to show you relevant ads on third-party platforms. These are only placed with your consent.

When you first visit our website, you will be asked to accept or decline non-essential cookies via our cookie banner. You can change your preferences at any time by clicking Cookie Settings below the website

For more information about how to manage cookies, visit www.aboutcookies.org.

Children's Data

Our Services are intended for use by adults aged 18 and over. We do not knowingly collect personal information from anyone under the age of 18. If you believe a child under 18 has provided us with their personal information, please contact us at info@am-clothing-co.com and we will take steps to delete that information promptly.

As of the effective date of this policy, we do not knowingly sell or share the personal information of individuals under 16 years of age as those terms are defined under applicable law.

Security and Retention of Your Information

How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, subject to the following:

Order and transaction records: Retained for 7 years from the date of purchase to comply with HMRC tax and accounting requirements.
Account information: Retained for as long as your account is active, and for 2 years following your last interaction with us.
Marketing preferences and consent records: Retained for 3 years from the date of consent, or until you withdraw consent, whichever comes first.
Customer support communications: Retained for 2 years from the date of the interaction.
Fraud prevention records: Retained for up to 5 years where we have identified or suspect fraudulent activity.

Where we no longer have a lawful basis to retain your data, we will securely delete or anonymise it.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing Communication Preferences. We will only send you marketing emails or text messages where you have given us your explicit consent to do so, for example by opting in at checkout or via a sign-up form. We do not send unsolicited marketing communications. You may withdraw your consent and unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us at info@am-clothing-co.com. Withdrawal of consent does not affect the lawfulness of any marketing sent before you unsubscribed.Please note that even if you unsubscribe from marketing, we may still send you transactional communications related to your orders, account, or legal obligations.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

Complaints and Your Right to Lodge a Complaint

If you have concerns about how we handle your personal information, please contact us in the first instance using the details below and we will do our best to resolve the matter.

If you are not satisfied with our response, or believe we are processing your personal information unlawfully, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority:

Website:ico.org.uk
Helpline: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

If you are based in the European Economic Area, you may also contact your local data protection supervisory authority. A list of EEA authorities is available here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@am-clothing-co.com or contact us at 34-35 Hatton Garden, London, ENG, EC1N 8DX, GB For the purpose of applicable data protection laws, we are the data controller of your personal information.

ICO Registration

Archaic Motor Company Ltd is registered as a data controller with the Information Commissioner's Office (ICO) under registration number [INSERT NUMBER]. We are responsible for determining how and why your personal information is processed.

If you have not yet registered, do this at ico.org.uk/registration before going live — it is a legal requirement for most UK businesses processing personal data.